George Eastman was the founder of Kodak and is credited with popularizing the use of roll film and bringing photography to the masses. Quite a few years have passed, but his quote about light is still just as true.
As photographers, we are slaves to light. And as both primarily natural light and fine art photographers, we live and die by light. No single factor has a bigger impact on the technical beauty of an image than lighting. So what does that mean for you and your wedding?
Wedding Photography in Harsh Midday Sun
The time of day a photo is taken has a huge impact on the way the photo looks. We urge you to consider the impact of the time of day on your photos as you plan your timeline. It may be convenient to get a chunk of your photos out of the way from 1-3PM, but is the harsh midday light really the look you want?
Wedding Photography in Softer Sunset Light
For outdoor photos,the lower in the sky the sun is, the better you and everything else in your images will look. Just as the best ingredients produce the best food, in photography, the best light will give you the best feel in your images.
This is one of the reasons we recommend a ceremony time no more than 2-4 hours from sunset. Aligning your timeline to leverage rather than fight the sun gives you the best return on your investment into high-quality wedding photography.
The more you can align your timeline with letting us shoot in the best light, the better the images we will be able to produce.